For the annual Fair of Villaviciosa de Odón, the challenge was to celebrate Spanish tradition through sevillanas, flamenco culture, and live music with renowned artists, capturing that spirit in a way that could extend beyond the local audience.
We designed a Launch System that combined cinematic video and photography to highlight both the art on stage and the community’s energy. The narrative resources were crafted for immediate use in the press and for social platforms, ensuring the fair could resonate online with audiences far beyond Villaviciosa.
The result: a narrative package that elevated the cultural identity of the fair, giving it visibility on a broader stage and strengthening its positioning for future editions.
