For Flor de Caña’s Sustainable Cocktails International Challenge, the task was to document four days of competition in Madrid, where the European finalists were selected to advance to the global stage in Nicaragua.
We designed a Amplified System adapted to a multi-day competition: daily delivery of winners and cocktail photos for immediate publication, as well as the first aftermovie edited and released the day following the event’s closing. Each of the seven finals was captured with dedicated photo + video coverage.
The result: a dynamic storytelling package that included video content adapted to multiple formats (vertical, square, 30s/15s), general event photography, winner interviews, and featured photos. These resources not only provided Flor de Caña with quick visibility during the European finals but also served as strategic pre-release content to engage audiences before the global final in Nicaragua.
This project also demonstrated how our
narrative systems integrate with global teams: while our coverage focused on the Madrid finals, Flor de Caña’s Nicaragua team seamlessly extended the narrative at the global event, showcasing how local and international storytelling connects within a single ecosystem.
