For Les Boiron’s international cocktail competition, the challenge was to highlight not only the drinks, but the creative journeys of the bartenders redefining mixology. We designed a Launch System that delivered cinematic coverage in the form of photos and a rapid-fire video edit, ensuring the event received immediate media and sponsor exposure.
The result: a fast-turnaround storytelling package that gave Les Boiron global exposure, sponsors tangible ROI, and the bartenders narratives that lived beyond the competition floor.
