Impact Week brings together innovators, students, and professionals from around the world to co-create solutions to pressing global challenges. Over the past two years, we have partnered with them to transform their events into strategic storytelling systems by building a coherent narrative that positions Impact Week as a global thought leader.
Solution
Through a combination of Legacy Systems and Internal Stories, we design repeatable content strategies for each of their programs.
In Lima, our coverage of the first edition of Impact Week in the country turned into more than three months of brand impact stories across the corporate and social sectors.
In Bangalore, our coverage of the Impact Lab pilot edition turned into 5+ months of content for social media, blogs, and newsletters, including interviews, success stories, and participant narratives.
In Greece, we created immersive stories such as a junior coach POV, highlight videos centered on mindset shifts, and knowledge takeaways directly from participants.
In Paraguay, our storytelling clarified the essence of Impact Week’s program in a dynamic, shareable way, becoming a reference point for introducing the initiative to new partners and communities.
The long-term partnership translated into measurable growth and engagement:
📈 +50% followers on LinkedIn (primary community hub)
📱 +50% followers on Instagram
✉️ +100% newsletter subscribers
