Impact Week brings together innovators, students, and professionals from around the world to co-create solutions to pressing global challenges. Over the past two years, we have partnered with them to transform their events into strategic storytelling systems by building a coherent narrative that positions Impact Week as a global thought leader.
Solution
Through a combination of Legacy Systems and Internal Stories, we design repeatable content strategies for each of their programs.
In Bangalore, our coverage of the Impact Lab pilot edition turned into 5+ months of content for social media, blogs, and newsletters, including interviews, success stories, and participant narratives.
In Greece, we created immersive stories such as a junior coach POV, highlight videos centered on mindset shifts, and knowledge takeaways directly from participants.
In Paraguay, our storytelling clarified the essence of Impact Week’s program in a dynamic, shareable way, becoming a reference point for introducing the initiative to new partners and communities.
The long-term partnership translated into measurable growth and engagement:
📈 +50% followers on LinkedIn (primary community hub)
📱 +50% followers on Instagram
✉️ +100% newsletter subscribers
