For the Les Boiron international cocktail competition, the challenge was to highlight not only the drinks but the creative journeys of the bartenders redefining mixology. We designed a Launch System that provided cinematic coverage in the form of photos and fast video editing, ensuring the event received immediate exposure from media and sponsors.
The result: a fast-delivery storytelling package that gave Les Boiron global exposure, the sponsors a tangible ROI, and the bartenders stories that lived beyond the competition floor.
