For Flor de Caña’s international Sustainable Cocktail Challenge, the challenge was to document four days of competition in Madrid where Europe’s finalists were chosen to advance to the global stage in Nicaragua.
We designed an Amplify System tailored to a multi-day competition: daily photo delivery of winners and cocktails for immediate publication, plus the first aftermovie edited and released the day after the event closed. Each of the seven finals was captured with dedicated photo + video coverage.
The result: a dynamic storytelling package that included video content adapted to multiple formats (vertical, square, 30s/15s), general event photography, winner interviews, and hero shots. These assets not only gave Flor de Caña rapid visibility during the European finals but also served as strategic pre-launch content to warm up audiences ahead of the global final in Nicaragua.
This project also demonstrated how our story systems integrate with global teams: while our coverage focused on the Madrid finals, Flor de Caña’s Nicaragua team extended the narrative seamlessly at the global event, showing how local and international storytelling connect within a single ecosystem.
