For the annual Feria de Villaviciosa de Odón, the challenge was to celebrate Spanish tradition through sevillanas, flamenco culture, and live music with recognized performers, and to capture that spirit in a way that could extend beyond the local audience.
We designed a Launch System that combined cinematic video and photography to highlight both the artistry on stage and the energy of the community. The storytelling assets were crafted for immediate press use and for social platforms, ensuring the feria could resonate online with audiences far beyond Villaviciosa.
The result: a storytelling package that elevated the feria’s cultural identity, giving it visibility on a broader stage and strengthening its positioning for future editions.
